Ways of Seeing

Ways of Seeing: Sam Cotton

In the penultimate film from our Ways of Seeing series, menswear designer Sam Cotton recalls how he got into fashion

As one half of menswear brand Agi & Sam, who, in 2013, won the British Fashion Award for Emerging Menswear Designer, Sam Cotton insists that he should not be taken too seriously. After meeting Agape Mdumulla during an internship at Alexander McQueen, the pair set up their brand in order to create as they liked and to move away from the traditionally regimented fashion world.

Here, in the penultimate film from our Ways of Seeing series, which profiles six influential creatives, Sam, wearing Persol opticals, discusses the freedom that being a fashion designer offers and how most of his collections begin with a joke.

See below for more from the Ways of Seeing series.

Sam wears optical glasses PERSOL at DAVID CLULOW and his own clothes

Film Credits

Director Dean G Moore
Producer Anthony Le Breton
Director of Photography Chris Ferguson
Editor Tom Sweetland
Creative Direction Black Sheep Studios
Styling Alex Petsetakis
Styling Assistant Amii Mcintosh
Grooming Liz Daxauer at Caren using Tom Ford Grooming
Port Production Director Nick Rainsford