As London Collections: Men kicks off, Barbour’s head of menswear Ian Bergin unveils his inspiration and explains why the British brand is about more than waxed coats
Barbour is one of Britain’s classic brands, bridging the gap between heritage and contemporary menswear. The South Shields label has found a natural home in a 21st century urban environment, as well as in the countryside, and is no longer just a staple for well-dressed farmers. Known for its waxed-cotton jackets, the 121-year-old company is now keen to showcase its other pieces, be it tops, trousers and even footwear. Ahead of the debut of its AW15 collection at LC:M, Barbour’s head of menswear, Ian Bergin, made it clear that the brand won’t rest on its laurels.
“The Heritage Tweed collection takes its inspiration from the 1919 Barbour catalogue where ‘Donegal Homespuns’ tweed is referred to as a ‘lasting friend.’ In this collection, Barbour demonstrates how its in-house design team incorporates the brand’s rich history into contemporary pieces relevant to today’s consumer,” Bergin says.
“By teaming this collection with pieces from the brand’s Core Essentials range, the presentation becomes the best of Barbour – strong, coordinated head-to-toe looks. It’s no longer just about outerwear.”
To further reinforce that point, Barbour will today present the follow-up season to its SS15 collaboration with the Japanese brand White Mountaineering.
Watch our exclusive Barbour Originals film.
