Dirk Schoenberger, Global Creative Director of Adidas Sport Style, premieres imagery and inspiration sources ahead of today’s show in Paris
“For this season, Yohji Yamamoto and adidas explore key themes from the early days of surfing culture, drawing on the gang mentality that developed.
“The surf punks were fiercely protective about not only their lifestyle but also the very beaches and waves that became their territory. At the same time a whole new art movement developed through this sport and for SS15, Y-3 introduces its own contemporary take on this unique moment in time.”
