The famous Mexican artist collaborates with Breitling on a charity watch to help save the Mexican Royal Eagle
A product with a cause: Breitling, the Swiss watch and chronograph brand famous for its aviators’ timepieces, has collaborated with acclaimed contemporary Mexican artist Francisco Toledo on an exclusive version of its Avenger Blacksteel Chrono, premiered on Port today. The Águila Real Mexicana will be produced in a limited run of 250 and auctioned off at an event at the Tamayo Museum in Mexico City tomorrow, aiming to raise money for the preservation of the endangered Mexican Royal Eagle. The majestic bird, according to Breitling, “is a symbol of Mexico’s identity, strength and courage.” For the auction, Toledo and Breitling have partnered with the Mexican Natural Conservation Fund (FMCN), a relationship that “originated through mutual interests and goals, one of which is protecting the world for future generations and to make it a better place for all the species that inhabits it,” to safeguard the remaining 70 pairs of the emblematic species currently in danger of extinction.
The Avenger Blacksteel Chrono’s watch face features a subtle tricolor of red, white and green representative of the Mexican flag and features Toledo’s take on the patriotic symbol, reworked and engraved onto the back of each watch. As Mexico’s most famous artist, the patriotic Toledo, who “has always been willing to help protect, defend and develop Mexico’s image around the world,” graciously donated his talents to this project by creating the special artwork along with additional sketches for the charity event. For Toledo, “the Mexican Royal Eagle should be important not only to me but to all humankind, just like any other species in danger of extinction. This is why I gladly contributed to this project.”
On 24th October 2012, the first Avenger Blacksteel Chrono will go up for auction along with Toledo’s sketches at the Tamayo Museum in Mexico City