Behind-the-scenes with Ben Sherman for their SS20 campaign produced by Port
There are musicians, and then there are the studios that shaped them. The Beatles’ 1962-1970 output is inextricable from its physical birthplace of Abbey Road, Sun Studios helped launch rock n’ roll with Elvis Presley throughout the 1950s, while Electric Lady Studios in Greenwich Village, NY, remains tragically linked with its founder Jimi Hendrix, who only used it for a month before his untimely passing. As a fashion brand synonymous with music, Ben Sherman has paid homage to these creative spaces in their latest SS20 collection: “Irreverent musical landmarks were the birthplace of ground-breaking records that captured hearts and minds of the impressionable youth kicking off cultural and style-led revolutions, many albums and artists whose musical genius and style evolution still hold relevance today.”
Inspiration is drawn from 1960s textures and patterned prints, musical equipment, album artwork and British retro styling, with the mainline collection featuring reinterpreted and updated fabrication with items such as the Technical Fishtail Parka, Hooded Utility Jacket, Knitted Vertical Stripe Crew Neck Short Sleeve Tops and Signature Waxed Harrington Jacket.
The summer selection archive collection compliments the mainline with modernised staples like the Classic Benny Oxford Shirt, Brighton Stripe Shirt in lilac and Heritage Check Shirt in acrylic red. Most notably, the brands iconic signature logo has made a comeback after a seven year hiatus, both a nod to the original illustration typography and the man who started it all.
Photography Tom Craig at CLM
Styling Dan May
Lighting Assistant Maya Skelton
Lighting Assistant Katie Burdon
Digi Op Kerimcan Goren
Grooming Paul Donovan at CLM
Grooming Assistant Andrew Denton
Casting Troy Fearn at D+V Management
Production The Production Factory