On his last day at the Salone, Andrew looks at Dutch brand Moooi’s reboot
Of the many brands that show in Milan, the strongest product range and display that I saw last year, and which continued this year, belonged to our friends at Moooi. New products were staged in mesmerising vignettes of large-scale photography by Massimo Listri, in no less impressive a space on Via Savona.
The Dutch brand, which I consider now a legacy brand along with the major Italians, re-booted itself last year (“Moooi 2.0” as CEO Casper Vissers said to me) and the progress is stunning. Their presentation was not simply about design, but a rich blend of visual culture and theatricality.
A former design journalist, Andrew Yang is a partner and sales director of New York-based lighting company Roll & Hill. Though Andrew’s coverage of the Salone ends today, the fair continues until 13 April. Read more
