Airbnb teams up with British adventurer Bear Grylls to showcase some of the more remote homes in its portfolio
Bear Grylls is suspended 9,000 feet in the air, barefoot with one arm hanging precariously from a helicopter rung, and is about to free fall onto a desert island in the middle of a startlingly blue sea. So far, so Grylls. And, as an owner of a Welsh isle himself, Grylls is more than familiar with the sanctuary such rare isolation can bring. But now, thanks to Airbnb, living that experience is no longer as far-fetched as it would seem.
‘Love This, Live There,’ a new campaign by Airbnb, is concentrated on democratising remote havens like this: from private islands in Belize, to ornate tree houses in the Costa Rican jungle, as shown in another playful video. The recent campaign is sure to quicken the heart of the intrepid traveller searching for something out of the norm.
A personal island, a stroke of green trees and hot pink decking, pocketed in an postcard-like blue ocean is a timely offer of the extraordinary in an increasingly accessible world.
Airbnb is one of the explosive concepts of the millennial age and a product of the sharing economy, where a hunger for the new and the personalised has replaced a previous taste for convenience and conformity.
And it seems that the site’s possibilities are still being unearthed; not bound by the physical outline of the hotel chain, its range of homes to rent, quite literally, stretches to the furthest corners of the earth.