It has been a year of great change for 24 Sèvres, as it was formerly known. In May, the LVMH luxury e-commerce destination transformed into 24S; a signal of it’s success and a move away from it’s past (Sèvres was chosen as a nod to Le Bon Marché, the department store owned by LVMH located on Rue de Sèvres in Paris’ 7th arrondissement) and into it’s bright and independent future. Now, it completes the final stage of it’s metamorphosis, as it unfurls it’s curated offering of luxury maisons, including Dior and Celine exclusively, into menswear.
Eric Goguey, 24S Chief Executive Officer, says: ‘We have had demand for a menswear offering since the early days of 24S, and this move was always part of the strategy for our business as it continues to grow.’ With the growth of the global menswear market set to outperform womenswear for the first time by 2020, it’s a smart move as luxury retailers clamour to meet the demands of a modern male consumer who prioritises style and quality above all else.
The new men’s shopping destination offers 100 luxury and contemporary brands, among which Dior and Celine exclusively, as well as Balenciaga, Givenchy, Prada, Loewe, Gucci, Burberry, Bottega Veneta, Valentino, Fendi, Off-White, Jacquemus, Isabel Marant and more.
The new 24S men's shopping destination offers a robust line-up of 100 luxury and contemporary brands, among which are Dior and Celine exclusively, Balenciaga, Givenchy, Gucci and Burberry to name a few. Big hitters such as Kenzo, Off- White and Prada sit harmoniously alongside emerging labels Koché and Le Gramme, and quintessentially Parisian classics APC and Ami; all unified in their attention to detail and superior modes of expression.
Below, we explore the most notable pieces from the debut menswear selection; each one created exclusively for the 24S menswear launch to capture their forward-thinking new mood.