The 3 Step Routine To Rectify The Hair Loss and Damage You're Experiencing Over Lockdown
Image by: BULK HOMME
There are bigger hair concerns than an overgrown cut right now. Here are some of the reasons why your hair and scalp may be suffering in lockdown - and how BULK HOMME's simple 3 step routine could solve it.
Rogue hairs appear everywhere these days: on the pillow, on the sink ledge, in the shower - all of which, you’ll be pleased to know, is completely normal. Shedding is a necessary and natural part of the hair process for all of us. But if you’ve noticed changes in your hair of late, whether it’s more than your normal hair loss, an itchy scalp, a greasier texture, or not growing back as thick as it used to - you might not be imagining it.
Typically, any hair concern process begins with the overnight growth of a receding hairline or the sight of dandruff on your shoulder in a rearview mirror - the sudden nature of its appearance intended to shock you to your very core. However the unfortunate news is, given the current COVID-19 situation, many of us are experiencing our follicles feeling out of sorts. Increasingly vulnerable to mental stress, whether due to job worries, increased financial strain or the loneliness associated with almost a year in sporadic isolation, the pandemic has manifested in physical symptoms such as itchy scalp and hair fall. The knock-on effect of this is that we’ll very likely see a growing number of men frantically trawling the internet in the pursuit of resolve and questioning their virility as they ready themselves for their grand re-debut to society come June.
Before we lose you down a rabbit hole of drastic change and misinformation, let us instead turn your attention to a simpler and more dignified solution - BULK HOMME.
Japan’s leading men’s hair and skincare brand BULK HOMME is has just launched in the UK at long last, bringing its simple and understated approach to grooming along for the ride. Behind minimalist, monochromatic packaging that explores the pure essentials of style and sophistication is a capsule of haircare products intended to embody the essential steps of any hair care regimen. In the true spirit of Japanese culture, they champion a less is more approach to hair maintenance, with a simple regime especially formulated to promote a healthy scalp - and therefore healthy hair. It's an approach that has served them well so far, having been ranked highly in the Pure Beauty Global Award 2020 Best International Newcomer Brand category.
Whilst age and heritage will always impact our hair growth and loss, temporary and external factors such as the stress of lockdown and ill-effects of being stuck inside can be managed with consistent use of fewer, better products. The BULK HOMME hair care lineup is designed to embody the three essential steps of any hair care regimen: cleansing, repairing, and hydrating - the latter two of which are wholly overlooked in the UK men’s market. 7 key natural ingredients hold the answers in every product from Citrus Yuzu fruit and Onsen Water (known for its rejuvenating properties) to Hydrolysed Silk and Glyceryl Glucoside - South African resurrection plant. Each ingredient has been selected due to its cleansing and rejuvenating qualities, as well as a luxurious scent and hand feel. Make no mistake, the sensuous texture and rich lather is reason enough to add to your shower repertoire before you've even realised results.
The hero shampoo is a firm favourite, enriched with collagen and hyaluronic acid to protect the hair and scalp from damage. Avid reviewers sing its praises, particularly on oily hair, whilst we felt the rich lather practically makes the experience.
Before the concept of conditioner allows concerns of over-pampering to creep in, BULK HOMME position their middle step as necessary hydration. No promises of advert-worthy shine or heady coconut scents, simply a squeeze of necessity to remedy UV exposure, product buildup, and overall dryness that will in fact make styling that little bit easier and your scalp a whole lot happier.
The final step - a serum - is a certified favourite amongst team Port. It’s 90% collagen, eucalyptus and castor oil blend penetrates the scalp to moisturise and encourage hair growth without feeling greasy, winning favour amongst those sporting itchy scalps for its gentle, soothing effect.
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Of course, should your hair concerns follow you into a post-pandemic world you may have cause for further research. But we have a suspicion that a regular shower routine including these three simple formulations will return your hair to its 2019 glory in no time.
For a limited time only, use code SRHAIR25 to receive an exclusive 25% off the haircare range. Valid until 15th April.
Read about how team Port uncovered the power of simplicity with BULK HOMME's refined skinsare routine.
February 24 2021 by Camilla Hunt