The Japanese Skincare Brand For Men Harnessing The Power Of Simplicity
Leading Japanese men's skincare brand BULK HOMME is finally coming to the UK - and its clean aesthetic and basic 3 step routines will resonate with the understated British man.
There are a lot of tasks to occupy your mind in a single day, and the fact of the matter is that, for men, skincare is rarely one of them. We tend to live by a less is more attitude: we need less to worry about in our lives, not more. Therefore, giving over precious winks or the first hour of the morning with an espresso in hand to a laborious beauty regime is not high on life’s priorities.
Therefore, leave it to Japan to come up with a befitting solution to British men hell-bent on making it through life with a splash of water and cologne. Simplicity is relished in Japanese culture, from design principles focused on clean lines, natural fibres and straightforward construction to minimalist living intended to declutter both home and mind. It’s these same principles that ring true for BULK HOMME, Japan’s leading men’s skincare brand that has now launched here in the UK hoping to address the common concerns of modern men too often put off by the perceived complexity and time-restraints of a consistent grooming regime.
Instead, BULK HOMME focus their efforts on providing a strong, basic baseline of products bereft of fuss and excess, yet bursting with excitement. Substance over style, delivered in a three-step regime for skin. And that, besides an additional lathering bubble net, completes their skincare repertoire. You can no doubt see the appeal: down to in its sleek pouch package design and environmentally friendly outer case, BULK HOMME celebrates effective, back-to-basics grooming from start to finish. But while the subtle art of Shibui zen spirit is present in packaging and process, we do require a little more promise than simply looking exquisite in the bathroom cabinet. BULK HOMME are regarded as best in class, and have received regonition in the Global Beauty Awards 2020, primarily due to plant-based ingredients that provide nutrients essential to sustaining healthy skin and hair.
The Simple Skincare Routine
Stock your sink ledge with effective essentials and you won’t need more than a few minutes in the morning - or evening - to hone younger, fresher skin. One thing men have gotten right all this time is washing their face with water in the mornings. Fresh out of bed, you can skip straight to step three with a moisturising barrier that sets you up for the day. However, this approach will only take you so far if you’re not ridding the day’s grit and grime come nightfall. Instead, broaden your grooming horizons to include three key steps for a simple, structured and repeatable routine that doesn't eat into your downtime.
By night, preceed your moisturiser with THE FACE WASH - a luxurious whipped foam that cleanses the skin without drying it out, leaving it feeling refreshed and smooth. Rated Amazon and Yahoo Japan's No.1 Sold Cleansing Foam as well as Best New Male Skin and Body Care Product at the Pure Beauty Global Awards 2020, we had high expectations. The Port team were particularly curious about using the wash alongside the separate bubble mitt, resulting in what can only be described as a truly thorough, squeaky-clean finish.
Unexplored territory for many men, THE TONER quickly follows to maintain your skin’s optimum hydration balance. Toner as a concept has been heavily overlooked within grooming, often stripping the skin of oils and deemed an unnecessary expense for little reward. However, times are changing - as is awareness around its unique benefits. In short, unlike others in the market this toner creates hydration, rather than a removal of residue. The result is glass skin that is baby-soft to the touch and visibly smooth. Dare we say, younger-looking too. The following lotion simply locks this goodness in - skip it at your peril.
THE LOTION features an original formulation that preserves intense moisturisation with no greasy residue, a winning product alone whilst also being perfectly primed to follow any serums or treatments currently on your grooming agenda. A protected skin barrier, resistant to daily aggressors such as pollution and harsh conditions, is key to a youthful complexion.
Discover BULK HOMME
So no, you don’t need masks, endless serums and retinol peels if you want clearer, younger-looking skin. All of those things will indeed help, but they’re more for grooming enthusiasts than your average man. Three steps and a mere minute or two of your time is all it takes for a simple routine that garners sophisticated results - and we believe this purveyor of refined, simple beauty is the brand to get you there.
For a limited time only, use code SRFACE25 to receive an exclusive 25% off the skincare range. Valid 5th March to 1st April.
February 23 2021 by Camilla Hunt