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A High End Home: The Best In Luxury Fashion Furnishings 

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We dissect the high-end fashion names making a worthwhile foray into the homeware space.

The colourful worlds of fashion and interior design have long been intertwined. After all, good style permeates every fibre of life’s rich fabric, something that is only enhanced by social media and the rise of Instagram. A swift thumb-scroll through any feed and you are likely to see as many shots of picture-perfect abodes as you are a carefully curated outfit or a plate of something rainbow and raw. This exclusive peek through the keyhole into other people’s homes only acts to accelerate the attention we give to our own; every piece inside it put there with the understanding that literally anyone could - and frankly should - see.

In reaction to this, fashion retailers - particularly those of the luxury variety - are looking to take a slice of the $649 billion interiors pie for their own, creating design that expressly caters for the appetite of the millennial shopper who is not satiated by more traditional homeware outlets.

In fact, right now, luxury fashion homewares are having a serious moment. Brands like Gucci are translating their strong brand identity into an in-house line of cushions and chairs, whilst a Virgil Abloh-designed collection is making its way this year. In many ways it makes total sense. In selling luxury, high-end retailers are selling their customers an exclusive, fantastical world that goes far beyond clothing and accessories. They are pitching an entire lifestyle to accompany it and, in extending their offerings to not only touch our wardrobes but the very room and home in which it stands, we are finally invited through the front door. For many customers, homeware is an extension of their personal style - so what better than their favourite luxury fashion brand to further affirm their good taste?

Here, we take a look at three of the most exciting fashion-to-interiors crossovers available for purchase now.
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Missoni

Paving the way for high-end fashion in the home, iconic Italian fashion house Missoni created its first interiors collection in the early 1980s and hasn’t slowed down since. Widely credited as one of the first high-end clothing brands to make the transition from catwalk to couch, Missoni’s signature vivacious prints and use of colour are a perfect match for the home.
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Etro

Etro were producing textiles long before ready-to-wear, and their instantly-recognisable global prints and textured designs lend themselves well to the bedroom. Their bedroom line, complete with linens and scatter cushions, is a guarantee for a psychedelic night’s sleep. Outdoors, their use of colour on throws could liven up even the greyest of days.
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Bella Freud

Known globally for her tongue-in-cheek slogan knits, Bella Freud's signature embroidered jumpers have garnered serious cult status amongst the fashion elite - and her progression into the home has received a similar response. Well documented on social media with the likes of Pandora Sykes and Yasmin Sewell, her Je T'aime Jane and Ginsberg is God slogans make the transition from chest to chest of drawers seamlessly across a range of collection-complimenting candles and cushions.
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Versace

The traditional brand motif, the recognisable Medusa head emblem, can be found on almost all of Versace’s luxury homeware designs. A symbol of power, strength and beauty, it embodies Versace’s classical Italian heritage whilst driving home their brand identity at every touch point - a must for any die hard fan.