Casely-Hayford Photo Essay AW14

Photographer Jamie Stoker visited Joe and Charlie Casely-Hayford at their debut LC:M show

The advantages of a design duo comprised of two different generations – let alone a father and a son – is that you tap into two separate layers of talent, point of views, interests and ways of looking at the world. And when the ‘older’ generation is represented by menswear legend Joe Casely-Hayford, the previous creative director of Gieves & Hawkes, and the younger half is Charlie, a clued-up twenty-something Man About Town, the combo is close to perfect. This has been the set-up since Casely-Hayford remerged in 2008. Since then the Dalston-based duo has mixed Joe’s artisanal expertise with Charlie’s ‘finger on the pulse’ knowledge. The result has been a successful fusion of technical tailoring meets sportswear.

For AW14, with their first ever London Collections: Men show, Casely-Hayford expanded on that fundamental theme and created Army of Me, a “transcultural new age punk”. That, in theory, meant contextualising London’s subcultures in the future, mixing grungy knits with intricate suits. Oversized silhouettes and red tartan prints sat next to “graphic minimalism” á la De Stijl. Elements of sportswear made the tailoring more casual, adding an atmosphere of sartorial attitude, a sense of both “sophistication and athleticism”.

Text David Hellqvist
Photography Jamie Stoker