David Hellqvist speaks to Graeme Fidler, the founder and creative director behind new British menswear brand Several
British subcultures have long been globally notorious for their style influence, so new brand Several is aware the expectations are high. Not only are there lots of well-dressed youth movements to draw inspiration from, but also with a CV like creative director Graeme Fidler’s, people are already predicting big things.
As a former designer at Aquascutum and Bally, Fidler knows clothes need to possess more than just attitude and energy. “In my opinion, quality and craftsmanship prevail. Hopefully men will discover that the short, utilitarian silhouette we offer is a clean, modern yet long-lasting look,” Fidler says. “The fabrics are honest, robust and quietly luxurious. If a detail doesn’t have a function it shouldn’t be there.”
The brand, based in East London, prefers a simple and basic approach, at least for now. “I want Several to grow organically and develop an identity that will fit naturally within the fashion system,” Fidler adds. “People have became bored of fast fashion and branded luxury. The cornerstones of Several are modernity, details and soul.”
Styling Alex Petsetakis