Pal Zileri’s new creative director, Mauro Ravizza Krieger, employs bold visuals for his Milan presentation
It’s difficult to stand out in Milan; countless brands compete for the attention of buyers, press and, ultimately, the consumer. Most designers take to the catwalk to make an impression and, although it often works out, it’s a big expense for a 10-minute extravaganza. As press, it’s difficult to grasp the finer details of the pieces and to fully appreciate the quality of the garments. That’s why presentations work so well. Whether static or with movement, you get to experience the brand up close. The Pal Zileri AW15 presentation is a case in point. The Italian brand’s creative director, Mauro Ravizza Krieger, took the opportunity to showcase solid wardrobe pieces, the kind of garments that keep on giving… especially when they are made in the finest Italian factories.
“Classicism is the foundation of Pal Zileri’s new language – an urban mix with great personality. A new brand of metropolitan elegance, a cross between tailored garments and sportswear; between holy and profane, without losing a certain sobriety,” Krieger explains. But if the collection was a demonstration in sartorial ‘back-to-basics’ bliss, the presentation firmly grounded Pal Zileri in the 21st century, as this film shows.
